In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is crucial for reaching the next generation of China’s consumers.
What is Xiaohonshu?
Xiaohonshu (formerly known as “Sina Weibo”) is a Chinese social media platform enabling users to create and share multimedia content. It’s one of the most popular platforms in the country with over 100 million monthly active users and its popularity is steadily increasing among the young generation.
How to register to the Chinese instagram?
To register your account on Xiaohonshu, you must have an email address registered on Weibo, or a Weibo account with a verified phone number. The process of registering a new account on Xiaohonshu is very similar to that of registering on Instagram, Facebook, and other western platforms.
First, you will need to create a new account. You can either choose to log in with your Weibo account or create a new account.
Create a new account on Xiaohonshu
After you have registered an account on Weibo, you can log in on Xiaohonshu with the same credentials. You will then be prompted to “link” or “convert” your account on Weibo.
Register your business on Xiaohonshu
After you have created an account on Xiaohonshu, you can then proceed to “Register your business”.
This feature is particularly useful for brick-and-mortar businesses that want to bring their store to life on the platform. Using the “geo-Identification” feature, you can associate a specific address with your Xiaohonshu account. Your followers can then view the location of your business on a map and even “find you” on the platform.
Set up your profile on Xiaohonshu
After you have registered a business on Xiaohonshu, you can then proceed to “Set up your profile”.
You can choose to either log in with your Weibo account or create a new account. If you choose to log in with your Weibo account, you will need to link your accounts by tapping “settings” followed by “link accounts”.
Promote your account on Xiaohonshu
You can promote your Xiaohonshu account by creating an aesthetically pleasing profile and posting content on a regular basis.
To promote your account, you can purchase one of the many “promotion packages” available on the platform. If you choose to purchase a promotion package, your account will receive boosted visibility on the platform.
Xiaohonshu is one of the most popular social media platforms in China and has been growing rapidly in recent years, particularly among the younger generation. It’s a great way to reach the next generation of Chinese consumers and has many features that English-speaking users will find especially useful.
We hope that this article has given you an insight into how to register on Chinese Instagram and how to create a new account on Xiaohonshu.