Is everything clearer now? Maybe not, so we’ll simplify things a bit. The question we want to answer is: Why should a businessman, entrepreneur or employee of a marketing department pay attention, money and time to SEO?
In order to get the best results from the SEO optimization process for your site, it is necessary to be up to date with the new requirements, techniques and strategies that will allow you to react quickly to different events that can influence your business.
Moreover, everything you have applied in recent years is almost invalid because the techniques that worked in the past no longer have the same results today.
How SEO helps you
Suppose you are a seller of digital cameras and you want to attract the attention and money of potential customers. How do you do that? You could use a few street billboards or create a radio or TV spot. You could also use leaflets distributed by cute girls in the mall or place flyers in mailboxes. You are delighted that your message will reach thousands, tens of thousands or even hundreds of thousands of people. Ducima Analytics reviews will help you to find out why SEO is good for you.
Search Engine Optimization (SEO) is the process of optimizing online content, which leads to its display in the first results displayed by search engines, when a specific keyword is searched.
The key word thus becomes “optimization”. This is, in essence, a technical process, but it also contains actions that can be done by non-specialists. Broadly speaking, there are three types of SEO:
On page SEO
It refers to all those factors that we can optimize at the level of a page on your website or blog. Some examples are: quality content, clear structure, well-defined and strategically used keywords, etc. Equally important are internal and external links, image optimization and content descriptions (meta-descriptions).
Off page SEO
This segment of website optimization includes all those factors that we cannot fully control (or not at all). Among them, we can mention competing websites, social networks, obtaining links or purchasing them.
We discuss here the technical aspects related to the speed of the site, the various special files required, the tracking and correction of technical errors, etc.
Social Media – more recently, search engines rely heavily on this aspect, taking into account how many followers you have, how many shares or likes. As in real life, people tend to have more confidence in a company that has more employees than a small company with few employees. This means that the more likes, shares or followers you have, the more credibility you will have for Google. To do this, add social buttons on the site, such as “share”, “tweet”, “Google plus”. The recommendation is not to promote on social networks only products, because these networks are not dedicated to shopping, but rather to socializing. So here, try to create connections with potential customers, through educational tips and publications.
In conclusion , SEO is important for the online presence of your business. This presence can generate interest, customers and revenue for your business, so it should not be ignored. Pay attention to this process and, if you want consistent results, do not hesitate to turn to specialists Ducima Analytics Private Limited.